If you’ve already been involved in naming a company or product, you know it’s not as
easy as agreeing on a name you like. MAX NameDropper™, on the other hand, gives you the
most direct route to strategically sound and great sounding names for your company and
products—the most important ongoing advertising campaign they’ll ever enjoy.

We start with a thorough evaluation of the factors that identify your company or product,
including the benefits of working with you or using your product.

We consider the image or product positioning you’d like to project among target audiences…
and we develop a strategy to guide our naming process.

We input word fractions from carefully considered root words, output a computer-generated
word base, add a large dose of creative energy to take the word base through several
generations of refinement, and the result: a group of 10 to 15 finalists and a strong creative
rationale for each, any one of which could be the perfect name. The MAX NameDropper™
program puts you in a better, more informed position to make your choice. It makes the whole
process easier and more fun…you get more output than you can imagine…and you get to your
ideal name a lot faster.